If you’re like most people and you believe that government travel advisories, warning and alerts represent the most accurate advice for business travellers then you are terribly mistaken.
Here are the key elements that all business travellers and travel managers need to know regarding the validity and application of government travel alerts and travel related advice. Knowing and understanding these few simple issues will save your company unnecessary travel delays and disruptions under almost any circumstance. The main points to always consider in the wake of a renewed or updated advisory, warning or alert is the target audience, specific government resources, commercial relevance and the avoidance of evacuation scenarios.
The primary demographic for government advisories are first time travellers, backpackers, families and anyone else with little to no prior travelling experience and preparation or the lowest possible denominator. It is this group that governments aim their advice and analysis towards with the belief that if this group is adequately informed, then all remaining demographics will be covered. Unfortunately this results in an artificially low benchmark for all travellers not within this group.These other groups depend upon travel for business productivity, management and administration and the more likely to have their travel plans altered unnessesarily due to many government alerts. This is in part due to corporate risk avoidance (in the belief the government travel advisories are adequate) and insurance companies benchmarking many of their travel policy exclusions on that of government travel advice (again, in the belief the government are catering to their needs too). Unless you are a first time traveller, significantly inexperienced or lack appropriate business support while travelling, then the majority of government travel advice does not apply to you.
Detailed examination of dedicated resources aimed at travel related advice and content typically reveals little more than a handful of “specific” resources. That is, someone or department dedicated solely to the collection, analysis and dissemination of commercially relevant travel advice. Most Tourconsultancy resources are “shared” services when it comes to travel intelligence and advice with general non-government travel a very small increment of their overall mandate. Smaller countries have no dedicated resources and simply “share” the advice from coalition partners or more populace countries, further diluting the relevance to their citizens. Most continuous travel advisory services, provided by a government, are little more than a chronology of publicly available media updates. While resources are limited in the first instance, it is the lack of commercial experience that constitutes the greatest flaw to government travel advisories.
What little resources there are that are aimed at travel intelligence typically lack any direct commercial experience. Therefore, all their apparent advice is predicated more on the interests of the government (resulting in censorship, omissions and politically correct publications) than that of any business sector or commercial demographic. When you have soldiers, government agents and police officers commenting on matters relating to commerce and business travel, you get little actionable advice due to their inability to put into commercial context the impact events may have from a purely commercial perspective rather than a transnational or political viewpoint.
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